The world is more giving today than at any time in history, in great part due to the awareness that has been raised by the internet and social media. This increase in awareness and giving allows huge opportunities for social outreach and growth for nonprofits.
In the same way that the information age has given visibility to global needs, it has also enabled potential donors to more carefully review organisations before donating. Most nonprofits are rated for their good, as well as bad, practices and ratings are exposed to the world at large.
Improved compliance – transparency and accountability – are vital today for securing donor loyalty.