Some things in life are simply meant to go together, and one such pairing is undeniably the Australian wool industry and China. Australia is the world’s number one producer of premium quality fine wool, and is the largest producer of all wools by value and volume. 73% of Australian wool exports go to China, the largest importer of wool in the world. In fact, Australian wool makes up 63% of the entire Chinese wool market.
Your brand is your reputation, and your reputation determines your success. This is even more important when considering exporting to foreign nations, as the risks to brands being tarnished are harder to mitigate, and can ultimately be more harmful. A global reputation for poor products is obviously more difficult to repair than a national reputation. In this article, we look at ways SMEs can protect their brand and reputation when exporting, with attention on exporting to China.